Mister Line Editor
Mister Line Editor
  • Editing Proofreading Services and Prices
  • Editor and Proofreader
  • About Me
  • Blog
  • Children's Books
  • Customer Reviews
  • Contact Me
  • Editing Proofreading Services and Prices
  • Editor and Proofreader
  • About Me
  • Blog
  • Children's Books
  • Customer Reviews
  • Contact Me

Five Brief Tips for Writing a TV Commercial Script

6/8/2015

0 Comments

 
From TV Commercial Guide:

"Be clear and to the point so that your objective doesn’t get lost in words...Most TV commercials are 30 seconds in length – make sure that you keep your script short, sweet, and to the point...Run through the script yourself, first – the stopwatch function on your iPhone works great. The trick is to read it at your own pace...Repetition helps people remember, so whatever it is you want people to do...make sure to repeat your call-to-action at least twice...Get your client to sign off on any scripts before production begins...Brent Brace, a voiceover artist in Denver, told me his personal opinion (although there are many): 'Most voiceover artists, including myself, prefer scripts written as upper lower case. It allows us to see the shapes of the words so that seeing it and saying the entire phrase is easier. When we worked in radio, we capitalized every word because we were not typists and it was easy to hit CAPS and go fast, but in the L.A. and [N.Y.] major voiceover world, major ad agencies write a script like a movie script … upper lower case.'...Write out numbers...Capitalize [either] every word [or]...the first letter of every word...Break lines where they seem most natural".
0 Comments



Leave a Reply.


    Writing and editing can be pretty rigorous processes if you want to do them well, but that's what this page is here for. Check out the latest tips here.

    Archives

    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015

    Categories

    All

    RSS Feed

    Picture
    J.D. Parsons
    Author
    SEO Writer
    Proofreader
    Editor
    Internet Researcher
Proudly powered by Weebly