Beth Bacon reports:
"Whatever you call your book’s summary, it’s an important element of your marketing package. How to create a great book description? It comes down to four steps...Every story has to start somewhere, with some people in some sort of circumstances. Describe them simply here...Every story (every interesting one, anyway) has some sort of hitch that either makes that situation untenable or makes change inevitable...Hopeful possibility. Here’s the potential to overcome the crisis. This 'cool thing' or 'longshot opportunity' makes your audience want to read your story...Finally, readers want to know what kind of emotional state they’re going to get into while they’re reading this book...This is where you set the tone and clinch the deal, turning browsers into buyers...One thing self-published authors tend to do is include too much information in their book blurbs...But [I]nternet book buyers don’t have a lot of time. Leave all that for the book itself. Make it dramatic...If your blurb doesn’t hook your readers, they’re going to assume your book won’t hook them either...These days, with digital bookstore sales becoming more critical than brick-and-mortar store sales, it’s even more important to authors to create effective blurbs...You need to compel your visitor to buy...In summary, when writing a summary, make it snappy. Less is more. Don’t tell them everything, [but] just the dramatic core of the story."
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