Mister Line Editor
Mister Line Editor
  • Editing Proofreading Services and Prices
  • Editor and Proofreader
  • About Me
  • Blog
  • Children's Books
  • Customer Reviews
  • Contact Me
  • Editing Proofreading Services and Prices
  • Editor and Proofreader
  • About Me
  • Blog
  • Children's Books
  • Customer Reviews
  • Contact Me

How to Write a Guide to Moderating a Focus Group

3/12/2018

0 Comments

 
Craig Berman reports:

"Focus groups can be an ideal way for a business or institution to get information from members of their target market and generate ideas for more detailed research going forward. A moderator’s guide serves as the outline of what the groups will discuss, and is usually written as a collaborative process between the moderator and the stakeholders to ensure that the desired information is collected...Whether it is completed by the moderator herself or one of the stakeholders, it is critical to make sure every session is conducted in a similar fashion to create consistency and generate statistically valid results, as well as to clarify the topics and questions to be discussed. While moderators may be flexible in teasing out information depending on individual group composition, the structure presented by the guide is a road map to keep discussions on-topic and the event moving on schedule...The first part of the focus group moderator’s guide should provide the background information needed to conduct the interview. Start with the research objectives. Placing them in a prominent position reminds both the moderator and any other readers what the focus group is designed to answer. After that, write a description of the respondents’ profiles and the interview logistics, which is important because it provides background and context and may be useful for confirming details later...The introduction describes how you want the moderator to introduce herself and inform the focus group members of what they can expect over the course of the session. Have the moderator tell the audience the general purpose of the session, remind them of the incentive that they are receiving for participation, discuss any administrative details and detail the level of confidentiality. Also have the moderator establish the rules of the discussion...List the three to five topics that you expect the moderator to cover, and the amount of time devoted to each topic. For a typical 90-minute session, that is the amount of material that can be covered comfortably and comprehensively. It’s best to begin with a general topic to generate discussion before getting into more specific material...Write a list of questions to be answered for each topic. In general, ask behavior questions before attitude questions, positive before negative, unaided before aided. It is also helpful to include probes, short comments or questions that can be used to further explore desired topics or stimulate discussion. Wrap up sessions by asking if there was anything the moderator missed that they would like to talk about...Once the draft of the moderator guide is finished, it should be reviewed by stakeholders to assess whether any changes need to be made in the content or format. This interactive process ensures that there will be no miscommunication about what the groups intend to measure, and gives everyone an understanding of what will take place."
0 Comments



Leave a Reply.


    Writing and editing can be pretty rigorous processes if you want to do them well, but that's what this page is here for. Check out the latest tips here.

    Archives

    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015

    Categories

    All

    RSS Feed

    Picture
    J.D. Parsons
    Author
    SEO Writer
    Proofreader
    Editor
    Internet Researcher
Proudly powered by Weebly