Bill Kittel reports:
"Infomercial script writing requires not only a profundity, but also a strong hold. Script writing lies within the hand of the writer, they have great command over [copywriting]. Infomercial success means marketing success, marketing the fruit of labor that brings in sweet results...Gathering different ideas to come up with the perfect one is what you called brainstorming. Sit down with your team and share your ideas about the product. Think of ways you can convince the customer that this product is a 'need'...You can cite the benefits, solutions or even a miracle for them to buy the product. Get every idea that falls under the main goal and jot it down...Start writing an outline towards the goal. An outline can help in organizing thoughts, save time and [facilitate faster] writing...In [an] infomercial the outline is more likely a storyboard, a form of illustration that sequence[s] the entire script or...pre-visualizes the whole scene...After you have come up [with] an idea and written an infomercial outline, you are now ready to start writing...your first draft. Don’t rush, let yourself explore the ideas and start writing, [and] the words will come out easily with focus and perseverance. Aim to get the whole composition out of your head and write it all in the paper. Once done with the first draft, leave it. Don’t change anything. Fixing, modifying and improving will be done in the next step...Following the first draft, re-read it and make some revisions with the sentence structure, [grammar and] spelling errors. Check the content, organization, style and format. You may let your other team member read it and make comments if the infomercial script achieved its purpose. At this point, your infomercial script...should be precisely polished...[Visualizing and timing the material] means that the script written comes alive, being acted or dramatized and timed...plus the audio and video are synchronized. If you have followed th[ese] 5 steps in writing [an] infomercial script, chances are you’ll be done in no time. So, if you like the idea of writing better and faster, consider starting with infomercial consulting script writing."
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