Carey Dunne reports:
“Top style bloggers are joining the 1%, reports Women's Wear Daily, with some earning as much as, say, neurosurgeons might hope to make after years of medical school. Eager to drive sales, luxury brands and retailers are offering outsize appearance fees to Internet-famous trendsetters. Fees have gone up from a minimum of $5,000 five years ago to $10,000 to $15,000 today, WWD reports. On top of that, bloggers earn money from affiliate sales (essentially, commissions from retailers for online customer referrals); brand collaborations (which usually involve teaming up with designers on capsule collections); launching their own clothing collections; and ad revenue from their sites…RewardStyle, an invite-only affiliate marketing network that helps bloggers (as well as YouTube stars, magazines, and websites) monetize their content by making commissions off the items they write about, keeps tabs on top performers, who they say can make more than $80,000 a month from affiliate sales alone…Increasingly, it’s [some] bloggers' social platforms—especially their Instagrams—that boost their followings into the millions…RewardStyle launched LikeToKnow:It, [a] tool that lets bloggers make their Instagram posts shoppable. Users sign up to receive emails with direct links to where to buy that cute skirt they saw in their favorite blogger's Instagram post…Perhaps consider quitting your day job to write about shoes.”
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