Ameen Khwaja reports:
"Before you write your job ad, complete a job analysis and description. This information will help you write an ad that will attract candidates to your company. The best way to avoid wasting time on interviews with people who do not meet your needs is to write an ad that will lure qualified candidates and discourages others...The job location should be included to weed out applicants who don't live in the area or aren't willing to commute. Finally, the capitalized 'PREVIOUS EXPERIENCE NECESSARY' underscores that she [the advertiser] will hire only candidates with previous experience. To write a similarly targeted ad for your business, look at your job specifications and pull out the top four or five skills that are most essential to the job. Don't, however, list requirements, other than educational and experience-related ones in the ad. Nor should you request specific personality traits (outgoing, detail-oriented) since people are likely to come in and imitate those characteristics when they don't really possess them. Instead, focus on telling the applicants about the excitement and challenge of the job, the salary, what they will get out of it and what it will be like working for you. Finally, specify how employees should contact you. Depending on the type of job (professional or nonskilled), you may want to have the person mail, fax or e-mail a cover letter and resume, or simply call to set up an appointment to come in and fill out an application." CyberAlert reports:
"Press releases announcing personnel appointments are a mainstay of public relations. They may not always be earth-shattering news, but they fulfill important PR purposes. They keep your organization on the top of the minds of journalists covering your industry. They can be repurposed on other platforms and shared on social media. If done well, they can lead to larger stories...Although the new hire’s background is available on his resume, a short interview may reveal information that is more valuable. Ask about trends in his area of expertise and connect them to the niche industry or local area...Describing the impact of the personnel change to the local community or industry can help the release evolve into a larger story. To do that, consider what the change means to a new product, department or overall organization, and then connect that to readers. Although summarizing the person’s background is a prerequisite, showing readers why they should care about the news is especially valuable...Obtain a few quotes from the hire on their new responsibilities. You can also get a few quotes about the community where they will be living...If the new hire is an executive, consider adding a quote from the C-level executive who will supervise the person. The C-suite executive can praise the new hire and say how their background will benefit the organization and its customers...Placing the person in front of a plain, light background will avoid distractions such as windows or antennae. While you can email the headshot as an attachment, a better method may be to send a link to a downloadable file from your website’s media area. Many journalists will not open attachments because they may carry a virus...Although headshots were typically formal in the past, headshots now try to reveal personality. A photo of the new hire in action, especially with high-level personnel or customers, can help show the organization’s culture and distinguish the release from others. However, consider your organization’s desired image and the media outlet’s style in selecting the type of photo you distribute...Including the organization’s name and being succinct are essential for headlines. You can also play around with the words to create a catchy headline...Creating your list of media outlets before you send the release will improve distribution of the release. Observing where media outlets run personnel announcements can help identify proper contacts. A spreadsheet of media outlets, their contact information, and their requirements for image file formats and other submission preferences can improve your success in placements...Repurposing the release can get more mileage out of the content. The release can be modified and expanded for a company blog post. A video interview, focusing on trends in their areas of expertise, can be posted on social media...Monitoring media outlets with the help of a media monitoring service will show what outlets published the news and gauge the impact of the release...Although personnel releases are routine, following best practices and completing extra work can ensure the press releases gain attention and sometimes even help them evolve into larger stories. Explaining how the new hire will work to resolve challenges facing readers can expand the release into a story that will gain the media’s attention." LiveCareer reports:
"The cover letter [to apply for a transportation job] should highlight your relevant experience, as well as your safe driving record. For some positions like long-haul trucker, you’ll also want to show your ability to work well under solitary conditions, over long stretches of time. Here are some tips on writing your transportation cover letter...In the age of the [I]nternet, the human mind wanders quite fast, and it's not uncommon for hiring managers to skim cover letters to see if the applicant has anything important to say. Most jobs today have many applicants and anyone who must hire applicants for a job must weed through hundreds or even thousands of applications. A cover letter that starts with a bang will draw the reader's attention...When you write a transportation cover letter, you'll want to include a few details of your experience, but you'll need to make sure you don't go overboard with your skills. That's the purpose of a resume. A cover letter is simply a brief recitation on your skills and needs to grab the attention of the reader. Items you may want to highlight regarding experience include the different vehicles you're trained to operate, the safety of your driving record, and your knowledge of safe driving techniques...An introductory paragraph, a concise description of relevant skills, and a simple anecdote from your experience are all you need to include in a cover [letter. Leaving] some white space on the page isn't a bad thing. It's fine if your cover letter ends [three quarters] of the way down the page. Whoever's in charge of hiring at the company will appreciate that you've not wasted his or her time with excess verbiage...One or two sentences on your experience are all it should take to leave the reader with a positive impression. It's not necessary to spend days to write a transportation cover letter. The document must be brief, functional, and informative as well as error-free and concisely written. Don't [overthink] your transportation cover letter and you'll easily impress your reader." |
Writing and editing can be pretty rigorous processes if you want to do them well, but that's what this page is here for. Check out the latest tips here. Archives
May 2024
CategoriesJ.D. Parsons
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