The difference between "new" and "knew" is that "new" is a synonym of "unfamiliar" and "knew" is the past tense of "know". Example only: I knew that moving to a small town from the big city would take some adjustment, but it was a welcome new change.
The difference between "lay" and "lie" is that "lay" is a verb often used with an object in the sense of "putting or setting down" and "lie" is a verb used without an object and is another word for "rest" or "recline". Example only: Sometimes when I see my cat lie down without being asleep, I lay one of his toys in front of him to see if he's ready to play. Example of past tense: The picnic food somehow had such a calming effect on me that I lay down nearby for a nap, but not before I turned off my phone and laid it down in a safe place.
The difference between "than" and "then" is that "than" is often used as a preposition which means "compared to" and "then" is often used as an adverb with a variety of definitions, including "as a result". Example only: If you can do this task better than me, then I'd appreciate if you'd show me how.
The difference between "accept" and "except" is that "accept" is often used as a verb which means to receive something by choice and "except" is often used as a preposition which means "not including". Example only: I don't accept failure except when it's inevitable on the path to success, because this means it's not true failure.
The difference between "farther" and "further" is that "farther" talks about physical distance and "further" talks about greater degree or extent. Example only: The thunder was so loud, I could tell the lightning couldn't have been farther than a few miles away, and my ears aren't much further tolerant of such noise.
The difference between "it's" and "its" is that "it's" is short for "it is" or "it has" and "its" often talks about a thing as a possessor. Example only: I know it's a rainy day and it's been much the same for several days now, but I just saw the sun shining its light for a few minutes, too.
The difference between "whom", "who" and "whose" is that "whom" often comes after a preposition like "to", "who" talks about someone performing an action and "whose" talks about someone as a possessor. Example only: I see who sent this greeting card and to whom it's addressed, but I can't tell whose handwriting is on the envelope.
The difference between "to", "too" and "two" is that "to" talks about moving in a direction, "too" can be another word for "also" and "two" is a number that comes after one. Example only: I went to the animal rescue and adopted two dogs, and they were as glad about it as I was, too.
Tip of the day The difference between "there", "they're" and "their": "There" means "in that place", "they're" is short for "they are", and "their" means that "they" have something. Example only: That basketball court over there is where they're always playing basketball during their weekend get-togethers.
Deborah A. Geiger reports:
"Visibility can often mean the difference between failure and success for small businesses, corporations and entrepreneurs...Any entrepreneur or business owner can use PR to their advantage if they know how to create winning pitches that result in meaningful coverage. Here are three simple steps to make it happen...Reporters want to know that you’re truly an expert, so create foundational materials that outline your background and capabilities. Start with your executive bio. Include your name, professional background and experience, education and personal details that bring your story to life...Writing a winning PR pitch means placing your news in geographical, historical and industry context to make your business and work stand out...What makes your story truly unique and newsworthy? This might mean being the first, largest or most sustainable in your field. Perhaps you have a new restaurant reservation app. Would it be fair to call it the biggest tech advancement in the culinary space in 50 years? Do a competitive analysis and highlight the key features and benefits that make you one-of-a-kind...Knowing when to pitch a reporter is just as important as the idea itself. The good news is that so much about the news cycle is predictable. Think of holidays, evergreen stories and typical human-interest topics. If you’re a marketing expert, could you offer insights on merchandising trends around Black Friday or the holiday season? Is there a news story that's very popular right now that you could serve as an expert source for? Start with a current event, and reach out to reporters who have covered, or are likely to cover, that event. Always keep your communications helpful and positive, and offer to be an expert source for future stories. The best PR pitches are super clear; when there is no confusion about who you are, what you do and how you can help, you will no doubt make a positive impression. For those who want the benefits of PR but lack the time to work on pitching and media relations, enlist the help of a qualified professional. This is often the fastest way to getting results that increase brand exposure and support marketing and sales objectives. Using these guidelines might well result in your own 'aha' moment." |
Writing and editing can be pretty rigorous processes if you want to do them well, but that's what this page is here for. Check out the latest tips here. Archives
May 2024
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