Casey Kennedy reports:
“Although members that join your Facebook page are still called ‘fans,’ Facebook now refers to a Facebook Fan page as a business page or simply Facebook Page. Unlike a Facebook Profile and Wall, which is used to display a member's personal information, the Facebook Page is used to promote a business, group, cause or organization, while allowing the member to keep his personal information private for friends and family…Engage fans of your Facebook Page by asking them questions that relate to your products or services…You can then build a dialogue from the comments that members leave on the Page…Write reviews of the products that your business sells or offers. Comment how much you enjoy a new product line or give information about a specific product that just came in. Post pictures with your review to show what the product looks like or use models to show someone wearing or using it…Provide personal information as it relates to your business. Although your Facebook Page should remain on topic about your business, group, cause or organization, fans of your page still want to know a little about you. Update your fans on conferences or workshops you attend, mention you went to lunch with a client or that it was a busy [workweek], and you are looking forward to the weekend…Give fans information about upcoming changes in your industry. Use links to articles on the Internet that offer insight into your business. If you sell clothes, mention upcoming trends for the season or the latest fashion accessory. As a gym owner, provide a link to an exercise video about a new fitness craze or article about precautions athletes should take with summer heat.”
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