Krista Bunskoek reports:
"We’ve all been there. You’re grooving along, writing well-crafted business blog posts every day. Then suddenly the proverbial ink runs dry. You’ve got to meet that deadline, but nothing’s coming out. What do you do? If you were at an old-school publishing house, you’d ask your editor or co-workers. Why not do the same - with your readers? Collaborating with your customers and readers is an increasingly popular method of solving problems, and engaging with your market. Hey, even the Guardian crowdsources part of their content these days...A really simple way to get ideas for a blog is, well, to ask. Post a question on Facebook, Twitter, or Google+...Target questions to your industry. On Facebook: Keep your text short. Posts with 100 words or less get the most interaction. If you’re posting on a brand Page, make sure your question has your customer in mind. Ask for common interests, topical concerns, or product uses. On Twitter: Use relevant hashtags to extend the reach of your updates, and make it conversational. Tweet from your own Twitter handle (not your company’s) to engage on a more personal level. On [Google+: Post] your topic question to your niche customer Communities to engage your market, and get authentic ideas about what your readers want to know. Use your own Google+ account to post on Blogging Communities, like Blogging or Content Marketing...If your questions alone aren’t getting the response you need, try a 'Topic Contest'. Set up a contest on Facebook to engage your Fans by asking for ideas. A major benefit of hosting a contest is that you can incentivise [sic] people to take part with prizes.
Get creative when you’re asking for ideas:
Writing and editing can be pretty rigorous processes if you want to do them well, but that's what this page is here for. Check out the latest tips here.