Tao of the GetYourGuide blog reports:
"Search engines and our ranking algorithm reward relevant content, so writing good descriptions will increase the chance that a potential customer will click on your product page...Now that the customer is already on your product page, you want him to actually book your product as well...Think from the customer perspective and try to use general keywords like 'tour', 'activity' or 'adventure' and keywords that are relevant to your product offering. For example, to get customers for a boat ride, use keywords like 'cruise' or 'water'...Travel people are in the business of selling dreams so instead of writing what the tour is about, you should be writing about what the customer will experience. For instance, 'see the Great Wall of China' sounds less inviting than 'When you walk on the Great Wall of China, imagine life as a border soldier defending the country against invading barbarians'...Would you buy a $5[,]000 car that only has a 3[-]sentence description and some bullet points? No one wants to read a novel, but from our experience 80% of tour descriptions tend to be too short rather than too long...One trick that professional presenters often employ is that, first, they tell you what they are going to tell you, then they tell you what they said they would tell you, and finally they will tell you what they just told you. That’s why you should reinforce your product description with catchy product highlights. When people compare different products, it’s the highlights they will use to compare products (and the price of course)...Buying services is a matter of trust and having more information about what to expect makes customers feel more confident about booking...The reason many people use the [I]nternet is because they can compare things online. And travel is already a crowded market. So if you want your products to stand out, writing a nice description is the first and probably most important step to take."
Writing and editing can be pretty rigorous processes if you want to do them well, but that's what this page is here for. Check out the latest tips here.