Captivate Designs reports:
"To get found online when your target audience searches for the keywords related to your product or services, your website needs to be properly optimized...The right keywords are keywords that are highly relevant to your business that your target audience is using to search for your products/services...There are many keyword tools such as Google Keyword [P]lanner that can give you insight into what keywords your target audience is using, what the search volume is and how competitive those keywords are. You want to ensure that the keyword has a good search volume with low to medium competition...As a general rule of thumb you should optimize one keyword per page. You want to make sure that those keywords are placed on key areas on your website...This tells the search engines when the keyword you are optimizing for is searched by a user that your web page is relevant to that search, because the keyword has been placed in key areas throughout your website...The key is being proactive and submitting the page to Google via the Google Webmaster tool, so that Google can come back and crawl the page in a shorter period of time. This will allow you to get indexed a lot sooner and rank higher...There are thousands of pages that are ranking long before you for the same keyword. So how do you get to the top? You build links pointing back to your website, known as backlinks to the page that you are optimizing for specifically. Most sites link to their homepage, but if you want to get to the top for a specific keyword and you have a dedicated page, you need to build links to it directly. Each backlink is a vote[;] the more you get the higher you get to the top of the rankings...[S]end the page out to your contacts notifying them of the service and generating some traffic to the page, so that the search engines can see movement on that page. If you are wondering why you are not getting found online by your target audience it could [be] because your website is not properly optimized."
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