Robbi Hess reports:
"Blogging is a great way to get your words out into the world, but what happens...if your brilliant words are 'out there' and no one is reading?...The first thing that people see when they come to your blog is the title. Make it stand out from the crowd and make i[t] search engine friendly. How do you do that? Use titles that offer: 5 Tips, How To Make Money, Ways to Increase Your Social Media Reach...Keep it brief. Readers have so many blogs and books, and social media status updates vying for their precious time[,] so make certain your blog can be read in a short amount of time. Five hundred words should be the maximum word count, but shorter is better. You can write a quality article in as few as 300 words. Make sure your article is organized properly...[Y]our article/blog should have an introduction, a middle and a conclusion. If you’re not sure you’re covering the pertinent points, make an outline. Also, to make certain your blog post stays on track, make sure you are only covering one subject per blog post...Make certain your title isn’t misleading...If I think I am going to read a blog post on 'Keeping Fluffy Calm During A Thunderstorm' and you spend the time touting a new device you’ve developed to do that, I will feel mislead. If, however[,] your title says, 'Great New Invention To Keep Fluffy Calm During A Thunderstorm' and then you write about the device or review a product, I’m okay with it. Know your subject matter. While you may not be an expert on all things dog-related, don’t put forth incorrect facts. If you’re unclear about a fact, call a professional and ask for a quote. By the way, quoting pet experts and professionals also helps to amp up your credibility! Bottom line with your blogging: [I]f you write what people want to read, whether it’s pet humor, pet product reviews, or pet how-tos[,] you will likely gain a loyal following...[D]on’t forget to use keywords to help make your article more searchable."
Writing and editing can be pretty rigorous processes if you want to do them well, but that's what this page is here for. Check out the latest tips here.