Five Steps to Standing out to Hiring Managers with a Writing Sample

Sara McCord reports:

"Your resume is down to one page. Your cover letter is memorable, yet professional, and explains why you’re a great fit for the position. But, you’re not done yet. You scroll down to the supplemental requirements and see that you’re supposed to submit a writing sample. Now what? Should you submit a research paper you wrote as an undergrad, a persuasive email, a personal blog post, a speech that’s kind of boring (but that you gave at a prestigious event), or maybe a newsletter you co-wrote? Too often, you’re told that writing samples are simply there to demonstrate your writing ability. Certainly, that’s part of it. And if you start with the process of elimination, this discounts anything with typos or run-ons or that’s boring (bye-bye speech). But the trick is what you do next: Conceptualize your application as a complete picture, with your writing sample as a supporting element. Here’s how it works...You know that the objective statement is wasted space on your resume...However, you should come up with a tagline for yourself. Who are you as an applicant? Are you a leader? Are you over-the-moon creative? What do you want the interviewer to remember about you? Get really clear about the impression you want to make—maybe even jot down a few words...Now that you know what you want to demonstrate, re-read your slogan, resume, and cover letter one right after the other. Do your desired attributes shine through? For example, maybe you don’t think it’s clear how thoughtful you are...Look at your writing samples: A paper on presidential succession—no matter how mind-blowingly well[-]written—isn’t going to evidence how you work with people. So, in this case you’d want to choose a persuasive memo, or perhaps part of [a] grant that you’ve written; something that shows you think through how programs influence people. Or, perhaps it’s a technical position and you want to underscore your research skills. Take a pass on the witty blog post, and choose the well-researched paper. You can say that you’re a quick and talented study in your cover letter, but your writing sample is an opportunity to show (rather than only tell)...Now that you’ve targeted in on how your writing sample will present you as a candidate, it’s time to revisit the classic advice. First, never send a writing sample with a typo...Next, you’ve probably heard that a writing sample should be relevant. So, if you’re applying to an environmental think tank, a piece about climate change would be ideal. This is good advice—so long as it fits in with your personal slogan. If you want to emphasize your background in the field, by all means go with the climate change piece. That said, if all of your degrees are environmental and you’re applying for a fundraising role, a letter that you wrote asking major donors to fund cancer research might better demonstrate your ability to raise money. Finally, do consider any consequences. Any documents containing confidential information or that were written with the assistance of others are no-gos. View them like lying on your resume: It might get you an interview, but once the nature of your writing sample is discovered, your candidacy (or job) will be in jeopardy...[A] writing sample should max out at one page (unless you’re specifically asked to send something longer, like a research paper). A hiring manager has a lot to read. If your sample is longer than a page, it’ll be skimmed (or perhaps not even read beyond a certain point). You’ll be more memorable with a document that’s concise and effective. So, if all of your samples are long, consider an excerpt, such as an abstract from a long paper or the conclusion of an exciting speech. As far as tone, refer to the company’s website, blog, and marketing materials. A snarky blog post may catch a reviewer’s eye, but it likely won’t earn you an interview at a conservative firm. On the other hand, a stuffy sample may make the hiring manager at a creative organization wonder whether you’d be a culture fit. If it could go either way, lean formal, as you can always loosen up later...You know why you chose the press release over the academic abstract (or vice[-]versa). But if you’re applying for a job at a fitness startup, the hiring manager may need you to tell her why you submitted it (as opposed to an essay on running). So, give her a roadmap. At the top of your writing sample, write a couple of sentences that state when you wrote the document, why (or if it’s an excerpt, what it’s excerpted from), and what you think it evidences...Finally, don’t see a writing sample as an additional burden. It’s your opportunity to help shape how you’re seen as a candidate—so use it to your full advantage."