Susan Gunelius reports:
"No one will want to return to your blog if your content is updated sporadically or has nothing original to say. Keep your blog's content fresh and establish a tone for your blog, then stick to it. Readers want to feel connected to you. Blogging is a two-way conversation, so inject some personality into your content, provide valuable and meaningful content to your readers and develop a conversation with your readers...Make sure your subscription link is positioned in a highly visible location on every page in your blog. The top of the page is a great place for your subscription icon. You may also want to put a subscription link between your blog posts...It's not too aggressive to ask readers to subscribe. Sometimes a gentle reminder is all it takes to encourage someone to subscribe to your blog. Consider including a request at the end of your best blog posts saying, 'If you enjoyed this post, why not subscribe to my feed?' Of course, include a link to your feed subscription page to make it as easy as possible for your readers to act on your reminder...A great way to increase the number of subscribers to your blog is to offer subscribers something extra such as a free gift or additional information that could be helpful to them...The key is to offer a freebie that is meaningful and useful to your readers and provides added value to their experiences on your blog...Once your blog starts to generate some decent traffic and subscribers, you should promote that success to your readers. For example, if your blog has over 100 subscribers, show that figure on your blog...Whatever number seems significant to you, once you reach that number of subscribers, start to advertise your popularity by displaying it on your blog."
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