Juli Durante reports:
"Are you afraid to 'get your hands dirty' and write your own Message On Hold program? Are you wondering where to start when crafting your Message On Hold script?...You want your on hold programming to be appealing to your callers, not overwhelming them or presenting irrelevant information. Define your average caller and offer the content they're most likely to ask for, whether that means pointing them to the video tutorials on your website or explaining how they can request a custom quote online...If callers typically wait on hold for 2 minutes at a time, at least two minutes of programming should be your goal, but a program that’s a bit longer than this will be better, so clients won’t hear repeated messages every time they call. It’s okay to have more programming than you think you need. A typical program is 4 – 8 minutes, with some having much more content...[Topics you'll discuss in your program] can range from product/service promotions, customer service information, self-service options, and more. Each topic will become a paragraph of your Message On Hold program. You can use about 100 words to make up 1 minute of content (remember, there will be space for music!), so you can figure 1-2 paragraphs per minute. A few sentences should do it; less is frequently more when writing for the ear...Write the content for your first topic. Here you go…the 'tricky' part – actual writing! Except when you know what you’re writing about and how long you need it to be (2-3 sentences is sufficient!), it’s not so hard, is it? Here’s one approach:
Writing and editing can be pretty rigorous processes if you want to do them well, but that's what this page is here for. Check out the latest tips here.