For Property Sales: Ten Tips for Writing an Appealing Description

Rosy Saadeh reports:

"Nowadays, it’s a given that you will place your property for sale online; however, writing a property description that sells is your first step towards selling your home in a timely manner. I can attest to the fact that, too often, the property descriptions I read could use some improvement...While you may think that writing in caps will capture a homebuyer’s attention, what you may not be aware of is that writing in caps tells the reader that you are essentially shouting your entire property description at them. Sure, you can write a catchy headline in caps for effect...but do not write the entire property description that way or people will skip over your listing...From 'walking closet' and 'wreck room' to 'stainless [steel] appliances' and 'hardware floors,' many property descriptions come chock-full of typos. Some homebuyers have a difficult time taking a listing seriously when they are busy laughing at all the spelling and grammatical errors in the listing...Using words like 'beautiful,' 'turn-key' and 'gorgeous' in your property description will capture the attention of potential homebuyers, so use them to your advantage when describing your home for sale...When people surf the web, they don’t read; they scan. Make it as easy as possible for homebuyers by listing off the great things about your property rather than write up a novella. Using bullet points is always a great idea as are sub-headers, [as] they tell the reader what the upcoming paragraph will address...[I]t is ultimately up to you to create a property description that sells your home to a potential homebuyer...Sure, there is so much about your home that needs to be revealed, but a property description should not exceed 250 words. Remember that a property description should drive the homebuyer to pick up the phone and inquire about more information...Your objective is to sell your home, so it is in your best interest to avoid words like: 'perfect for family,' 'no children,' ['Christian'] and 'close to synagogue,' as you might lose many potential buyers by trying to hone in on one type. Keep your sale neutral and provide these details only once the buyer makes a comment about having a big family or being religious...If your appliances come with the home, name dropping is a good thing. Same goes for the architect you used or the interior designer, or even the name brand of windows and window treatments. If [your] asking price is slightly higher than everyone else['s], reveal why that is...Not only should your home be ready for its closeup, [but] the pictures you take should [also] be high-quality. How many pictures should your listing have? Between 10 and 20 is fine. Make sure the beds are made, the clutter is gone and it all looks move-in ready...[M]ake sure your property description ends off with a distinct call to action. Ensure that all your contact information is correct and speak to the homebuyers in a conversational tone...Sometimes, other circumstances get in the way of selling your home quickly and efficiently, but making sure that your property [description] is not [one] of those things is a step in the right direction."