Kate McFarlin reports:
"A marketing framework is a visual representation or a logical flow of your marketing plan. It contains several components that work together as a whole to bring your marketing vision to reality. By taking the time to write a marketing framework, your options for marketing your small business can become [clearer] and you can create an actionable plan for promoting your products or services. While you may already have a marketing plan, a framework helps simplify the plan and provides action steps for each component...Create your main objective. This is the goal that you want to accomplish through your marketing efforts. If you have several objectives, such as social media marketing, traditional marketing, and online advertising, create a different framework for each objective...Decide what your measures will be. The next component[s] in a marketing framework are the measures -- how will you undertake your marketing efforts to meet your goals[?] Come up with as many measures as you can...Plan out your methods. The methods are the real-world interpretation of how you are going to carry out your measures...Plan out how often you will post, what those posts will contain and how you plan to build your audience of followers. Do this for every method you come up with...Define how your framework will be carried out. This is typically referred to as operations. This component involves which departments or employees will be responsible for implementing the methods on your framework. If you are the only person in your small business, decide how much time will be spent on each of the measures and how you will accomplish them all on your own."
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