NJ Flying Flyers reports:
"A marketing flyer contains an [attention-getting] headline, a persuasive main body and an irresistible call-to-action. Also, before distributing flyers have several people review the flyer, if possible...The headline is arguably the most important element of your marketing flyer and needs to accomplish two very important goals: First, it needs to grab the reader’s attention; and, second, persuade the reader to continue reading the flyer. The best headlines include the perceived problems and/or interests of the target audience, and the solution you are offering...[The convincing body] is where you will include the details of your offer. It should also include other details about the advantages and benefits that distinguish your business from those of your competitors...Dress up your flyer with eye-catching photos and graphics that support the services or products being offered...When it comes to marketing flyers, less is more. You want to give the reader enough information to make a decision, but not too much that you oversell it. Readers will normally browse the flyer in chunks. Therefore, writing brief and concise paragraphs will yield better results...The idea behind a call-to-action is to motivate the reader to take the desired action...Studies have shown that the reader is more likely to take action when there is a time or product limit."
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