Rick Suttle reports:
"Many people do odd jobs to support their families, especially during slower economic times. One of the best ways of marketing yourself is to create a flier, and there are some key components to include that will make it more effective in getting responses. An image or picture can help get attention. You can also enhance your flier's readability by keeping it short, using bullet points and double[-] or triple-spacing lines of copy...Start with a strong heading that clearly identifies your target audience. One of the best ways to identify your audience is by including a benefit to your reader in the headline...Use bold print for all headings and in larger type than the rest of the flyer. This gets immediate attention, and those who are interested keep reading...List the services you offer after the heading and second line that briefly describe how you can benefit them. Use bullet points to list each unique service, whether you repair roofs, run errands or walk dogs. Continue to list everything you can do before mentioning any credentials. This is called 'benefits before features' in selling...Your credentials help differentiate you from competitors. If you have 30 years' experience in carpentry work, it gives the reader more reason to call you. The competition may pale in comparison. If you offer multiple services, include the number of years experience you have with each one. Mention anything relevant to the services you offer. You may also summarize your experience and benefits to the customer near the bottom of your flier...Put your contact information at the bottom of the flier. This may include a phone number, email address or both. Invite customers to leave a message on your [voicemail] if you are unavailable to take calls. Whether by email or phone, get back to people as soon as possible. You may be competing with others, especially if you are marketing your services to businesses."
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