How to Announce a New Product in Writing

Carl Carabelli reports:

"The first step to writing an effective product announcement is to identify your target audience...The audience will dictate the tone, content and language of the announcement. Tailoring the release to a specific audience will ensure not only that the word gets out, but [also] that it gets to the right people...Start your announcement by letting the reader know that you have a new product. Don’t try to be fancy and attempt to hook them into buying something before they even know you’re making a sales pitch, because it probably won’t work...Let the audience know what you have to offer. You’ll hook them later in the announcement...Give a to-the-point description of the product’s main features. Don’t [overexplain] every aspect, [but] just demonstrate the benefit it provides...or why it would interest your target customer...End the product announcement in a way that spurs the consumer to action. It can be as subtle [as] 'Be the first to hear this exciting new CD!' Or it can highlight a promotion or special offer such as 'The first 500 customers will receive a brand new state-of-the[-]art brush and roller set.' You’ve identified your audience and you’ve shown them why the product appeals to them. If done right, the call to action will inspire them to go out and buy your product, making for a successful new product announcement. Of course, be sure to include where, when and how they can get the product, or your announcement could end up just being a waste of time and paper."