Nick Marquet reports:
"Learning how to write a catchy headline can be the difference between a well-distributed piece of writing, or a dud. So, let’s take a look at the steps required to write a headline that will attract the readers you’re looking for...Keep your audience in mind when drafting a headline...Include a 'focus keyword' to help your writing to get discovered in search engines. Build the headline around the most important keyword in your written text and ensure that it is fewer than 70 characters. Additional words are considered too long for Google to index...A headline that leaves the reader wanting more has done its job. Take this one for example: 'These Pieces Of Advice Found On Instagram Could Change Your Life.' Does it make you want more? Does it intrigue you? Your readers will probably look for more information in the rest of your article...After reading a headline, readers may wonder, 'Why should I read on?' Many decide to do so because they believe from the title of the post that you, the author, can solve their problem. Consider the headline of this post...People love numbers, especially in headlines. Numbers are something we know and feel comfortable with; they give us a sense of familiarity and advise our brains on how long an article may take to read. With numbers we can justify the exchange of information for our time – especially with numbers that describe how many points will be covered...Don’t be afraid to look for inspiration wherever you can. If you write for a publication, review older copies and look for examples that you know would work with your audience and tweak them...There is a tool called Portent’s Content Idea Generator, and it is a piece of brilliance. Plug in your topic or focus keyword into the little text box, hit a button, and bam – out pops a catchy headline in less time than one minute and seven seconds. At the very least, it could trigger ideas. Overall, a catchy headline should speak directly to the part of the brain that subconsciously cares. However, a catchy headline is nothing without quality, thoughtful, engaging content that is shared and admired. Remember: [T]hat’s the reason we wanted the catchy headline in the first place. And until we start reading from the bottom up, catchy headlines are here to stay."
Writing and editing can be pretty rigorous processes if you want to do them well, but that's what this page is here for. Check out the latest tips here.