How to Write the Profile to a Construction Company

Ian Linton reports:

"A construction industry profile forms an important element of a construction company’s bid documents and its general communications material...In addition to basic information such as physical location and year of establishment, an effective construction company profile should include information that explains the type of work the company handles, its capabilities and resources and financial stability. The profile should be about 300 to 400 words...State the number of years in business and say whether it is a family-owned business, private company or public corporation. Indicate the size of the company in terms of turnover and number of employees. Give the location of the company headquarters and geographical areas of work. List the categories of work that the company undertakes...State whether the company handles refurbishment in addition to new projects...Describe the size, skills and experience of the company’s workforce. Provide details of the company’s apprenticeship, training and development programs and its participation in industry training programs. List any achievement awards such as the recognition programs run by the Associated General Contractors of America that cover training, safety, environmental sensitivity and other important industry issues...List the company’s industry accreditations, guarantee schemes and quality policies. Provide independent recognition of the company’s performance standards by quoting industry accreditations, such as membership of the National Home Builders Association or compliance with the National Green Building Standard or the Occupational Safety and Health Administration. Build customer confidence by describing quality policies in line with the recommendations of a body such as the International Organization for Standardization...Describe major projects that the company has delivered. Write case studies describing the objectives, challenges and achievements of the projects. Show how the project met its time and budget targets and highlight any specific features of the project. Include the names of architects, consulting engineers and any other professional services firms involved in the project. Add details of any awards relating to the projects. Ask project clients to provide references or recommendations...Outline the company’s management structure to demonstrate competence and control. Include biographies of key management team members with details of construction industry experience. Provide a financial statement showing revenue and profit over [a] recent period. Explain measures the company took to maintain stability during the recent economic downturn."