Jane Sheeba reports:
"Good quality blog content is the backbone of your online business...Not just for Google, but the only way to please people and search engines is to have good quality blog content. It is the only way to tie both the ends...Every blog post or any form of content you create should have a 'point' or a 'message' in it. If not, why publish it? Make sure you start with the message when you conceive an idea for a blog post. The moment you conceive the idea for a blog post, you should be clear (to yourself) about the end point or the message of that idea. Ask yourself this question: 'What is the ultimate thing I want to tell people via this blog post?' If you can answer that question, you can start writing the post; else you need to wait until you find a proper hook or a point for that post. All search engines (yes, not just Google, but all search engines) want to offer a great user experience to their users; after all[,] it is their business. If your content helps the search engines deliver that, you’ll be golden from them. And think about people. If they click through your blog post from a search result and leave with a great message you’ll be golden to them as well. Simple, right? It’s not rocket science...Keyword research is a very important part of creating awesome content to please BOTH people and search engines. Why? Because keyword research will help you find out the following: (i) What keyword phrases are mostly searched by people – if you look into the global or local monthly search volumes, you can find what people are hungrily looking for. What is the use of finding those keywords? Those keywords are the 'language' people use to find what they want. Those are the search terms they put into the search boxes if they are desperately looking for an answer. (ii) What keyword phrases are hot – again, the global or local search volume will tell you which keywords are most sought after or most popular...(iii) What keyword phrases are profitable...Even when you pick up the very best topic to write on, if you cannot keep your visitors on your page for long[,] this will send a bad signal to the search engines. Do you know about (or remember) the metric called 'bounce rate'? It actually measures how many people jump off your site without staying for more page views...If your post misses the point or is totally off the...track, then your readers will surely jump off as soon as possible. Don’t beat around the bush thinking that you need 700 or 1000 words for a successful blog post...It’s about the point or the message you’re delivering. Nobody is conducting a contest here...Let your posts clearly get the message out in as many words [as] it needs. Do not either restrict yourself in words or beat around the bush. And, more importantly, don’t be boring! And, don’t be annoying either...Remember, the more interesting and search engine friendly you are, the easier it will be for you to: (i) be visible in search results, and (ii) keep your visitors longer in your site."
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