Mister Line Editor
Mister Line Editor
  • Proofreading and Editing Services
  • About Me
  • Blog
  • Children's Books
  • Customer Reviews
  • Contact Me
  • Proofreading and Editing Services
  • About Me
  • Blog
  • Children's Books
  • Customer Reviews
  • Contact Me

How You Can Write a Quality Script for an Animated Explainer Video

10/12/2016

0 Comments

 
Juan Jose Mendez reports:

"Every famous Hollywood movie script follows the same basic structure, so why can’t your video follow it too? Following this structure assures that your video script will be as engaging as a Hollywood flick for your audience...The very first thing your script should explain is 'what' the problem of your target audience is that your product or service solves. This will immediately engage your audience...Once you’ve settled the problem, you have to explain 'how' your product or service solves that problem...You need to tell your audience 'why' they should choose yours instead of the competition. This is the most 'salesy' part of the video because here’s when you describe your product’s features, benefits, and so on. Sometimes, the 'how' and 'why' acts are quite similar and they overlap a little or they are actually the same thing, but that’s ok[ay]. Whether they’re similar or [mixed up], our advice is to not [be] too salesy all the way through: [S]ave the salesy part for the end. Apart from this, always try to follow the classic structure as precisely as possible...The longer a video is, the less likely people will be to watch it all the way through...[T]ry to be brief! The script is what defines the length of your marketing video, but how do you know how long your script will be on video? Easy-peasy: [One hundred sixty] scripted words in English is equal to around one minute on video. At Yum Yum Videos, we believe that the magic number is 240 words: that’s 90 video seconds[,] enough time for you to explain your product or service without anyone losing interest in the story...[K]eep it simple! Don’t try to explain absolutely everything about your company in a single 2-minute-long script. Get straight to the point, and take the time to think about what’s important to include in your video and what’s not. And, don’t you worry: [L]ater, once your audience gets really interested in your product or service, you’ll have the time to explain the details that couldn’t make it into the video (with sales calls, blog articles, etc.)...The most important thing to keep in mind with your animated marketing video must always be your audience and how you can help them solve their problems. Don’t try to sell your audience anything, but rather, make them understand that you can actually help them instead; only then will they truly trust in your brand and decide to purchase your product or service. And, be careful: [I]f your video talks about your brand’s features the entire time, and overlooks your audience’s problems, you may lose a lot of conversion opportunities...Finally, don’t forget to make it clear -in your script- what you want your audience to do after watching your video: [F]rom downloading an eBook or a free demo, to sharing on social media, your call-to-action must be really clear and direct. Don’t make multiple calls-to-action in the same video! Make only one, and make sure it’s straightforward and clear. But, if your marketing strategy requires different calls-to-action, you can always make different versions of the same marketing video with a different call-to-action in each; then, you could use them in different campaigns or conduct A/B testing to see which would be more successful...We always advise that any animated explainer video script be done by professionals (such as explainer video production companies that offer that service), who can really understand the script process and its cinematic value. But, you can always try to write it on your own at first, if your budget isn’t big enough."
0 Comments



Leave a Reply.


    Writing and editing can be pretty rigorous processes if you want to do them well, but that's what this page is here for. Check out the latest tips here.

    Archives

    May 2025
    April 2025
    March 2025
    February 2025
    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    May 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015

    Categories

    All

    RSS Feed

    Picture
    J.D. Parsons
    Author
    SEO Writer
    Proofreader
    Editor
    Internet Researcher
Powered by Create your own unique website with customizable templates.