Marketing a Book with Multiple Genres

Julia Coblentz reports:

"Stories don’t always fall neatly under one genre’s umbrella...So, what’s an author who likes to write across genres to do?...Choose categories that make the cross-genre appeal clear: Romance and Mystery? If you believe your book is a true mix of genres, don’t be afraid to choose both!...If your romance features a suspenseful [storyline], check off the mystery category, too...When choosing categories, select from within Nonfiction or Fiction, but do not cross over between the two. If you do, you may find yourself with too much genre-crossing...After the title some authors include a description of their genre-crossing story in parentheses...The parenthetical description makes it easy for readers to grasp all the themes and genres that this book covers...Develop your own subgenre: If you write across genres consistently, consider creating a branded way of describing your genre-crossing."