Dave Koziel reports on the factors to think about with regard to what name you want your audience to remember you by if you publish on Amazon Kindle:
"[T]here are some topics I’d like to write about that I don’t necessarily want my [real] name associated with. If I use a pen name and no one knows it’s me I have the freedom to write about whatever topics I want without worrying about it not fitting with or damaging my brand...I could eventually sell [the] brand [of my pen name] down the line. I like that idea because with using my name no one else can be me...I like the idea of potentially selling because it gives me options to be able to move [on to] other projects...I can only write so many books in a period of time. However, if I use a pen name I can have someone else write the books for me...Hiring writers will allow me to produce more books in a faster period of time...My main goal is to grow myself as a brand so I want all the exposure I can get. I’d also hate to write a book and put it under someone else’s name. I spent all that time and effort on writing the book and no one will even know it was me...Part of growing a brand is interacting with other people. So in order to do that and grow my pen name I’ll have to [set up] 'fake' accounts...This can be a pain to [set up] and maintain. I’d also hate having to act like I’m someone I’m not...I’d love to eventually have a hit book and be considered a 'Best Selling Author'. Even if I don’t have a hit every book I put out there under my [real] name will get me in front of more and more people...I can just be myself and let my personality shine through [if using my real name]...If one of my books bombs...I could lose or alienate a lot of my fans and followers. It’s impossible to please everyone but I at least want to please SOME people...It would be foolish of me to let [bad book reviews] be a main reason why I wouldn’t put a book under my [real] name but it’s something to at least think about. Some people have nothing better to do than try to bring others down."
Oh, and while we're at it, here's another tidbit about the advantages and disadvantages of having a pen name to begin with.
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