James Roche reports:
"It’s shocking how many leads and clients you can get with a special report...Every day you can have people pounding at your door hungry to hire you when you use a special report (also called a white paper). And writing a special report doesn’t have to be complicated. Even if you hate writing this is easy to do...Simply answer the following questions and voila — you have your special report ready to be your client magnate...Start your special report by waking up your reader. Show them that you understand the core problem they’re facing. Don’t just tell them their problem – empathize with them...Rub the pain of the problem in their face. I know it sounds tough but remember, you have the solution and unless you slap them across the face to wake them up fully then they’ll continue suffering unnecessarily...First, before giving your specific solution [you can] give the big picture solution. Show what’s possible. Second[ly], you can show how people have tried other solutions but failed and why. This sets you up as THE solution...Lay out your method or system...This is the bulk of the special report...You want to show your reader what to do, not how to do it. (For that they have to work with you one-on-one). Give the reader tips and strategies they can use today to start solving their problem...A great formula for telling a case study story is the P.A.R[.] method – Problem, Action, Result. First, state the Problem a client of yours had before they worked with you. Second[ly], show the Action your client took (this should involve how you came in to save the day). Third, tell the Results the client made because they used your method or system...State your credibility...Tell how you discovered your unique method or system. In doing so, you establish your authority and expertise on the subject...All you need to do [for the final step] is clearly spell out a specific call to action. Give them an irresistible offer they can’t refuse and a time limit for them to take advantage of the offer. And that’s it! Just make sure your special report isn’t too formal. Make it conversational. Think of what you would say to a friend who is a part of your target market if you were both sitting in a coffee shop...Remember, the purpose of your special report is to build the relationship between you and your lead so you can move them closer to getting to know, like and trust you, which leads to more sales for you."
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