Mister Line Editor
Mister Line Editor
  • Proofreading and Editing Services
  • About Me
  • Blog
  • Children's Books
  • Customer Reviews
  • Contact Me
  • Proofreading and Editing Services
  • About Me
  • Blog
  • Children's Books
  • Customer Reviews
  • Contact Me

Seven Questions to Answer for Writing a Special Report (or White Paper)

8/3/2015

0 Comments

 
James Roche reports:

"It’s shocking how many leads and clients you can get with a special report...Every day you can have people pounding at your door hungry to hire you when you use a special report (also called a white paper). And writing a special report doesn’t have to be complicated. Even if you hate writing this is easy to do...Simply answer the following questions and voila — you have your special report ready to be your client magnate...Start your special report by waking up your reader. Show them that you understand the core problem they’re facing. Don’t just tell them their problem – empathize with them...Rub the pain of the problem in their face. I know it sounds tough but remember, you have the solution and unless you slap them across the face to wake them up fully then they’ll continue suffering unnecessarily...First, before giving your specific solution [you can] give the big picture solution. Show what’s possible. Second[ly], you can show how people have tried other solutions but failed and why. This sets you up as THE solution...Lay out your method or system...This is the bulk of the special report...You want to show your reader what to do, not how to do it. (For that they have to work with you one-on-one). Give the reader tips and strategies they can use today to start solving their problem...A great formula for telling a case study story is the P.A.R[.] method – Problem, Action, Result. First, state the Problem a client of yours had before they worked with you. Second[ly], show the Action your client took (this should involve how you came in to save the day). Third, tell the Results the client made because they used your method or system...State your credibility...Tell how you discovered your unique method or system. In doing so, you establish your authority and expertise on the subject...All you need to do [for the final step] is clearly spell out a specific call to action. Give them an irresistible offer they can’t refuse and a time limit for them to take advantage of the offer. And that’s it! Just make sure your special report isn’t too formal. Make it conversational. Think of what you would say to a friend who is a part of your target market if you were both sitting in a coffee shop...Remember, the purpose of your special report is to build the relationship between you and your lead so you can move them closer to getting to know, like and trust you, which leads to more sales for you."
0 Comments



Leave a Reply.


    Writing and editing can be pretty rigorous processes if you want to do them well, but that's what this page is here for. Check out the latest tips here.

    Archives

    June 2025
    May 2025
    April 2025
    March 2025
    February 2025
    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    May 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015

    Categories

    All

    RSS Feed

    Picture
    J.D. Parsons
    Author
    SEO Writer
    Proofreader
    Editor
    Internet Researcher
Powered by Create your own unique website with customizable templates.