Louise Balle reports:
"Your business marketing plan...outlines precisely who makes up your target market as well as how you plan to reach that audience with your products and services. One element of some business marketing plans is a vision section or statement. This vision is similar to the one you would write for your overall business plan, only it has a specific focus on the marketing of your products and services...Discuss your company's vision with your associates, partners or board of directors (if applicable) before writing down this marketing plan vision statement. Ensure that your vision is consistent with that of all other involved parties...Define the direction where you want this marketing plan to take your business in the future with a long-term focus (five years or later). List details regarding where you want the firm to be in about five years as a result of this marketing plan. That includes your yearly revenues, number of customers, product line and your market share in the industry...Explain your vision for how you might adjust and improve upon your current marketing plan in the next five or more years...Discuss any new lines of distribution that you believe will open after this business marketing plan has been implemented in the [long term]...Cite examples of other similar businesses that have enacted a similar marketing plan along with a similar vision and realized those goals if that information is available. Attach references to these case studies to your business marketing plan...Summarize your vision statement in one or two lines at the end or beginning of your marketing plan based on the information you've listed in previous steps."
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