Linda Richard reports:
"Web design combines Internet knowledge, technology and art to create attractive websites, advertisements and brochures. Artistic design ability is difficult to convey in words, but it's important to write an individual cover letter to go with each resume you send. Your cover letter should use words that companies scan or search looking for Web designers, webmasters and Web developers. Write cover letters as a Web designer with the same flair you use for designing a website...Review the position available and the requirements for the job. Analyze your expertise and consider how your qualifications fit the position, making notes before you start writing. Design your letter with the date and your personal information in a prominent location...Research the name and position of an individual who handles employment applications for the company by calling the office, checking the company website or [checking] the company's social media account. Inquire about any specific information needed for applying for the position. Address your cover letter to the individual with the correct title for his position with the company...Grab the attention of the reader with a strong opening statement. Work in the title of the position in the event the employer has several information-technology positions open. Start with words about the position available or explain where you saw the job opening information and make the statement specific to the advertisement...Enhance your resume and create interest in yourself with the second paragraph of your cover letter. Explain how your experience and education applies to the company and the job with detailed statements such as: 'My certification from XYZ school included courses in the programming languages you use.' Refer to websites you’ve designed with links to the sites or to specific pages that are representative of your work. Mention the resume so the reader won’t forget that you’ve attached more information...Request an interview appointment and give your email address, telephone number and mailing address in the cover letter in the event someone separates the cover letter from the resume. Offer to bring a portfolio or USB drive with samples of your work to an interview. Complete your letter with a salutation such as 'Sincerely' or 'Very truly yours' and your name, with space for you to sign it in black ink...Print a copy of your cover letter to check for spacing, errors and general appearance. Make corrections, print your final copy and sign your name...Include a completed application for the position if it’s a requirement. Some employers request a signed application for legal reasons, even if you provide a detailed resume. Impress at the interview with a page designed for the potential employer. Include copyright information and your email address in the bottom corner. Mention any new technology you’ve worked with so the employer can see that you’re keeping up with languages and software. Follow up in a week or so with a telephone call to express your continued interest and availability...Keep any design elements you use on the cover letter clean and simple. Bright colors and splashy graphics may show your design ability, but a conservative employer may see this as poor judgment. Ask an editor to review your cover letter if spelling and grammar aren’t your best assets. Language is an important part of Web design. Watch for specific questions or requests in a job listing and be sure to comply. 'Smashing Magazine' warns that employers include these requests to see who follows directions."
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