Barbara Bean-Mellinger reports:
"When you need to clearly and succinctly explain an idea for a business, product, design or program – or for anything else that doesn't yet exist – then you need a concept statement. A concept statement can range from one sentence to one page in length, but no longer than that. It must be strong enough to hold its audience's attention – while explaining what your idea is, why it's important, who its customers will be – and how they'll benefit from it, all without sounding too much like a sales pitch...In many instances, a concept statement of one sentence is probably a bit too short, but in most instances, a full page is likely too long. After all, you're writing a statement, not an essay. A good goal is to try to make each point in one or two sentences - at most. Your concept statement should make four points:
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