David Stewart reports:
"To get ahead of the stiff competition in the house cleaning business, it is crucial to use every means possible to draw attention to your cleaning service. Posting an advertisement on the Internet or in local newspapers is an effective way to increase your visibility. In creating an ad for house cleaning, focus on conveying exactly how your expertise, reliability, honesty and professionalism can benefit the person who employs your services. A good ad is one that grabs attention with a powerful headline and speaks in a confident tone that assures homeowners they will receive high-quality house cleaning. Think from a client’s point of view. Consider the criteria that will matter to a homeowner who is looking for a house cleaner. Reliability and professionalism are qualities that most people expect from a house cleaning service. Write your ad keeping these requirements in mind. Develop credibility through your ad by mentioning previous or existing employers as references. Most homeowners who hire cleaning services will be concerned about security and about your background. Obtain a valid police check and mention it in the ad. Describe the services you plan to offer. Make sure your ad states exactly what type of cleaning jobs you are equipped to handle. Give information about your prior cleaning experience. Provide details about cleaning frequency and supplies. Discuss how you compensate for days when a scheduled cleaning job is missed owing to unavoidable circumstances. Make the quality of your service your main selling point. Avoid focusing on low pricing as a feature of your cleaning business, because it may convey low quality. Use language that conveys competence and professionalism. Avoid using sentences such as 'Give me just one chance to prove ....' that make it sound like you are pleading for a job. Make the prospective customer the focus in wording the ad...Prepare a catchy headline for your advertisement. If your house cleaning service has a logo, use that with the ad. Include a picture that relates to cleaning. Keep sentences short and crisp. Use bullet points to draw attention to the chief benefits of your cleaning service. Provide a telephone number and an email address at which people can contact you. Check the ad carefully for mistakes and correct them before submitting it for publication...Have someone else proofread the material as well."
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