Ramsay Taplin reports:
"[T]he time of day and the day of the week are important parts of your blog posting strategy...It is actually much more important than you might think...Over the years I have experimented with so many different combinations in regard to the best time of day and the best day of the week to publish blog articles. What you have to realize is that it doesn’t always work. Sometimes you will write an amazing post and publish it on a Friday and still see it go viral. Sometimes your posts published at the optimal time will do nothing. Posting at the best times is like giving the article a helping hand, [but it's] not an actual traffic strategy...The best [days] of the week to post your blog articles are Tuesday and Wednesday. I have had dozens of websites and blogs and across all niches it seems that the most traffic is around on a Wednesday followed closely by a Tuesday. I think this has a lot to do with people being at work and bored and looking for something else to do midweek...The best time to publish your blog posts, for most blogs, is between 9:30am and 11am USA East Coast time. This is the time when most people are online or about to come online. The reasons I post at 9:30am and no[t] 9:00am is because at the earlier time people are still reading all their other feeds and emails. I want my post to appear while the[y] are online, [but] I don’t want it to be there when they turn on the computer. If your blog is about entertainment or provides some sort of entertaining content you will also find that posting towards the end of the East Coast [workday] does quite well. By that time most people are finished working and are on Facebook sharing videos, funny cat pictures and so on. Please make sure you test your own blog posting schedule as every niche and blog topic varies little bits here and there...One of the reasons you need to publish at these times is because it is essential for gaining social media traction. Some bookmarking websites...require a certain number of bookmarks in a short space of time to gain traction. If you publish while everyone is asleep you miss out on this traffic in a big way."
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