Mary Elizabeth Bradford reports:
"Focus, not generalization[,] is critical. Say, for example, the VP of Sales for a Fortune 500 company gets a hold of your resume. They are reading your opening statement that starts with: 'Sales executive with 15 years of experience building teams and consensus, expanding territories and so on…' Ultimately this tells the reader very little. What questions might this reader have? I guarantee you they are trying to come up with a framework of perspective about you that includes things like: Do you have experience with regional, national or global sales? How big are the teams you have managed? What kind[s] of companies have you called on and what is the dollar figure of the products or services you have represented? Any particular selling skills such as conceptual selling, or academic credentials like MBA? Using a combination of keywords and a brief opening statement, you can paint a picture (quickly) that satisfies (not frustrates) your reader...If you have Googled executive resume writers and seen their samples, you might notice professional resumes are becoming more and more visually impactful and much less dense in text. This is because big blocks of text in your resume will seldom get read. You must say what you wish to say directly, simply and briefly. Focus on the value you bring to the table. In other words, what happens when you do what you do – vs. outlining tasks and skills. After all, what does someone who reads your resume want to know? It sounds harsh, but it is: 'What good are you to me? Why should I be reading this?'...New grad resumes, mid-level resumes and executive resumes all have one thing in common: [T]hey are written in implied first person. Don’t say: 'I offer 5 years of social media marketing experience,' but 'offer 5 years of social media marketing experience.'...Enhance your opening statement with keywords either above or below it. This is an easy way to help your reader understand your value. For example, a construction executive resume might say: Commercial Construction | Healthcare & Academia | Teams to 400 | P&L To 500 Million."
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