Ian Linton reports:
"Writing a strong statement of qualifications helps to differentiate a company from its competitors. In some markets, such as federal business, a corporate statement of qualifications is a mandatory requirement, according to the Federal Allies Institute. In others, it is a powerful marketing tool that can open doors to new opportunities...Prepare a formal structure for the document. Begin with a brief summary of your main business activities, then give a brief overview of your company, including size, location, turnover and number of employees. List the products or services you offer with a brief description of each. Describe your company’s experience and key achievements in your market sector. Include a list of customers with a summary of the products or services you provide. State the length of your relationship with each customer. Set out your company’s accreditations and qualifications. Include any relevant qualifications held by individual employees. Name the main contact personnel with a brief biography. Include telephone number, email address and website address...Research the company or organization that you are targeting. Ask your sales and marketing team for information on the prospect’s product or service requirements. Identify the prospect’s most important considerations in choosing a supplier. Find out who is currently supplying the prospect and identify that company's strengths and weaknesses. That insight helps you decide what to include and emphasize in the statement of qualifications. Use your research to customize the document to individual prospects...Gather information from your records and other sources to complete each section of the document. Keep each section brief and aim to complete the full statement in a maximum of two pages. Use short sentences and bullet points to make the document easy to read. Provide links to specific content on your website if you want to provide additional information...Ask colleagues in sales and marketing to review the document...Identify the elements that represent your strongest advantages and ensure that they stand out in the document. Update the document regularly to include the latest information."
Writing and editing can be pretty rigorous processes if you want to do them well, but that's what this page is here for. Check out the latest tips here.