Barbra Sundquist reports:
"As a professional bio writer, I often get asked[,] '[H]ow do I write a bio when I don't have direct experience in the business?' Don't sweat it! I can tell you that your realtor bio is not necessarily JUST about your industry experience. More than anything, readers want to know that you: 1) know the local market; 2) understand the client's needs; 3) are going to work hard for them. And you can satisfy each of these criteria even if you are brand new to the real estate business...[T]alk about what your connection [is] to the community: the hidden gems you treasure, the groups you're involved with, or the networks you belong to...[It will show] that you know the local market, and the client won't care how many years of experience you have...What do people really want when they are buying or selling real estate? They want an agent who will help them meet their needs. These needs might include understanding exactly what they mean by 'cozy home', having a particular type of business style, or using the latest marketing tools...When thinking about how to write a bio, remember that the bottom line for clients is '[A]re you the right real estate agent for me?' Often this translates into 'Do I like you?' So don't forget about the personal qualities that qualify you for the job. People reading your real estate bio will feel confident knowing that you are pleasant, professional, hard-working, enthusiastic[,] and organized...[I]t makes all the difference when trying to sell yourself to show who you are and why you are enthusiastic about the topic. You don't need decades of experience and a wall of awards to write a winning real estate bio. Just show that you know the local market, understand the client's needs, and are going to work hard for them. Then you'll have a great professional bio that will be a strong part of your marketing materials."
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